Blog Categories

Blog Categories

Terms and Conditions

Araripe is a trading name of Pug Mug Marketing Ltd.

The following information covers our terms and conditions for using the website and any other relevant products or services.

Terms of Conditions

Please read the following terms and conditions carefully before using the website. By accessing the website you agree to be bound by these terms and conditions.

The website is owned and operated by Pug Mug Marketing Ltd.


There is no requirement to register to use the website nor to place an order. There are advantages for creating an account such as access to previous orders, faster checkout times and a more tailored shopping experience.

Your Data

As per our privacy policy, we aim to keep your data secure and updated. You agree to provide us with accurate information and keep it updated when applicable. 

Our Pricing

We aim to increase the prices of items after hitting sales milestones. We reserve the right to change the pricing model and strategy if required.


The information we provide on this website is for general information only and should not be relied upon. We reserve the right to amend or correct the content on our website at any time without prior notice or liability to you.

We provide access to our website on the basis that, we exclude all warranties, representations, conditions and other terms of any kind such as access to the website being uninterrupted or error free or that information on the website will be complete, accurate or timely.


Nothing in these Terms shall exclude Araripe or limit our liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from our negligence, or any other liability which cannot be limited or excluded by applicable law.

If we fail to comply with these Terms, we will be responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence but we will not be responsible for any loss or damage caused to you where such loss or damage is not reasonably foreseeable to both you and us at the point at which you agree to these Terms (including where the loss or damage results from our breach of these Terms). Loss or damage is foreseeable if it is an obvious consequence of our breach or negligence or if it was contemplated by you and us at the time we entered into a contract with you.

Araripe exclude all liability and responsibility for any amount of loss or damage that you incur in connection with this website  or website material. 

We are under obligation to supply products in accordance to the Consumer Rights Act 2015 and we acknowledge that we are under a legal obligation to supply products in accordance with the contract, supply products which of satisfactory quality and reasonably fit for purpose and as described.

We only supply the products and Website for domestic and private use. You agree not to use the product or the Website for any commercial, business or resale purposes. We will not be responsible for any business loss (including loss of profits, loss of revenue, loss of contracts or loss of goodwill) that you suffer as a result of our breach of these our terms, using our Website or through negligence.

We do not:

guarantee that the content and services on the Website will be available, completely accurate or up to date;

guarantee that the Website will be available without interruption and in a fully operating condition nor that the information on the Website itself will be free from errors (however, we will use try to rectify errors as soon as they are brought to our attention).

accept any liability for damage to your computer system or loss of data that results from your use of the Website;

Governing Law

Our terms shall be governed and construed in accordance with English law. Any disputes which may arise under or in connection with these terms, shall be subject to the exclusive jurisdiction of the English courts.